How-to: Build a product launch timeline

How-to: Build a product launch timeline   Launching a product normally results in plenty of gray hairs for everyone involved in the process.  That's because launch time is always crunch time for engineers, copywriters, illustrators, and marketing folks. That pressure can lead to a lackluster product launch for one simple fact: timing means everything for getting media attention for your product at launch time. Why timing matters Timing public relations ...

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