Fame Arcade | High Score
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High Score

We helped one app developer conquer the Top 25 “Most Downloaded” ranking

About This Project

 

Key themes

  • Using an aggressive launch PR strategy to skyrocket 2 apps to the top of the charts and gain mainstream attention
  • Focusing on getting positive press coverage from general, influential technology writers
  • Securing coverage on enthusiast trade publications (fitness, science, gaming)

 

Problem

  • A younger, independent app developer sought to make a splash in a crowded App Store environment that was dominated by major publishers
  • Both of the developer’s apps were paid and social networking-themed, which required an immediate “bump” in users to allow it to thrive
  • A smaller team, previously unknown in the app ecosystem and unfamiliar with marketing processes had limited internal resources to support a launch

 

Solution

  • Create a full marketing launch plan with timeline, outlining required assets and core deadlines to meet a “go live” date for each app
  • Build a strong reviewer system that balanced securing reviews with high-value press outlets with less read, but highly influential enthusiast press
  • Counter the allure of larger publishers by letting press hear from the voices behind the technology
  • Organize an in-person demo day that gave a small, but highly influential group of writers access to the apps and technology team

 

Results

  • Both apps landed in the Top 25 listing of the Apple App Store post launch, with the first app peaking at the #5 spot in its product category. These apps sat alongside and ahead of apps from large, billion dollar brands
  • Downloads were exclusively driven by PR output–no paid advertising campaigns were used
  • Significant brand awareness lead the developer to become the “voice” to balance presence from larger developers. Press outlets continue to turn to this developer for ongoing commentary and perspective  
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