Top Mobile App Influencers Revealed

The Top Mobile App Influencers How to Be an App Store Rockstar App developers will often spend months, even years perfecting their product. Often times, they are fine-tuning right up to the release date. Hundreds of new apps come out every single day, but without proper exposure to the masses, even the best apps in the world are relegated to the bottom of the charts.   In a nutshell, without ...

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How-to: Build a product launch timeline

How-to: Build a product launch timeline   Launching a product normally results in plenty of gray hairs for everyone involved in the process.  That's because launch time is always crunch time for engineers, copywriters, illustrators, and marketing folks. That pressure can lead to a lackluster product launch for one simple fact: timing means everything for getting media attention for your product at launch time. Why timing matters Timing public relations ...

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The Myspace Effect – How Industry Juggernauts Get Unfriended, Spectacularly

The Myspace Effect  (Part One) How Industry Juggernauts Get Unfriended, Spectacularly   The recipe for failure in the PR world is actually quite simple. Add one part inflated ego, mix in complacency with your spot at the top, and add a dash of fresh rivals.  Stir well, serves countless industry bigwigs. To say Myspace was once a juggernaut would be an understatement. It was once the king of the internet, ...

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