The Top Mobile App Influencers
How to Be an App Store Rockstar
App developers will often spend months, even years perfecting their product. Often times, they are fine-tuning right up to the release date. Hundreds of new apps come out every single day, but without proper exposure to the masses, even the best apps in the world are relegated to the bottom of the charts.
In a nutshell, without exposure to push downloads at the right time, a mobile app won’t break away from the wasteland of novelty and less fortunate apps.
A recent post on The Unofficial Apple Weblog (TUAW) explored that very topic, using first hand insight from L’Escapadou, a developer for iOS, and their app Montessori Crosswords.
The company’s blog offers a rare look at the benefit a single, well-placed piece of media coverage can have on app downloads. In their case a single media placement in the New York Times gave a slow moving app a “shot in the arm,” creating nearly overnight success for them. It’s a great read about how an app that had never broken into even the Top 100 apps in the App Store wound up in the Top 10, courtesy of a single media placement.
Timing is important when launching an app, but so is reaching the right people. There are a lot of factors to consider when searching for writers that will give you the same spike in download traffic. Their audience numbers can give you a good idea of which ones are the top influencers, but it’s not always the best indicator.
Sites and publications with fewer readers can have just as much as an impact in downloads, as long as their readers are concentrated enough. Of course, those publications will fall into different categories, depending on what kind of app you have.
The following list is a starting point that mobile app developers can use to secure huge download spikes, resulting in both fame and fortune:
- New York Times
- Wall Street Journal
- TUAW (The Unofficial Apple Weblog)
- Mac Rumors
- iPhone Life
- Android Guys
- Talk Android
Again–this is a very small list, but if you’re an app developer bent on making it to the top of the charts, these are some of the must hit.